Creating customer joy with personalised experiences

“The cornerstone of Ulta Beauty’s growth over the past three-plus decades has been to deliver personalised products and experiences. That growth wouldn’t have happened as quickly without our partnership with Epsilon.”

Michelle Crossan-Mattos, Chief Officer, Ulta Beauty

With guests as varied as the products they sell, Ulta Beauty knows the importance of curating resonant messaging for each unique beauty journey. And for the past several years, the retailer’s partnership with Epsilon has yielded a seamless, integrated digital strategy.

Watch the video to hear Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty, describe how the retailer is applying new insights and activating campaigns to reach guests where they are and bring greater joy with Epsilon as their partner

UB Media connects brands with its loyal audience of beauty enthusiasts

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Brand Partners
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Loyalty program members
Fostering loyalty and joy with relevant digital experiences Beautifying first-party data Applying the right match A perfect palette for partners

Creating emotional connections with customers is especially important in the beauty industry. Working with Epsilon, Ulta Beauty taps into rich insights to create more personalized connections with consumers—and help the brands it serves to do the same.

Using the Epsilon Digital platform, powered by our CORE ID identity solution, Ulta Beauty expands on first-party data from its 42 million Ultamate Rewards members to build robust profiles of existing and potential customers, allowing them to deliver relevant ads in the right format at the right time in a privacy-safe way.

Ulta Beauty uses these customer insights to activate their retention and acquisition digital advertising campaigns through Epsilon Digital. They know not only what to message to which individual shopper, but also when to share it with them (and when not to).

UB Media, Ulta Beauty’s retail media network powered by Epsilon, helps its brand partners create full-funnel marketing campaigns. With the help of Epsilon’s predictive AI, Ulta Beauty identifies existing or potential in-market customers most likely to purchase the brand’s products and reaches them with hyper-focused advertising across channels. Then closed loop brand and SKU-level reporting provides the brand with a full view of its media performance.